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Baldwin Telecom Partners with Prime Media

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on July 8, 2009
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Baldwin Telecom Partners with Prime Media’s Growing Wisconsin Cluster
6/2/09
Baldwin Telecom is added to the Northwest Wisconsin territory of Prime Media’s cable advertising offering, making local and national advertising available for the first time in Baldwin and its surrounding communities.  Local businesses have been anxious to advertise in the Baldwin area and since Prime Media’s “soft” opening, the response has been tremendous.  Local businesses want to take advantage of affordable advertising on major networks such as CNN, ESPN, Lifetime and others, as well as special promotional advertising such as NFL sponsorship of Monday night football.  Advertisers also have a competitive advantage because there are no other cable TV providers that offer advertising within Baldwin’s territory.

About Baldwin Telecom, Inc.:  Baldwin Telecom (BTI), a locally owned and operated company, and has been providing telephone service to the Baldwin and Woodville, Wisconsin communities since 1900. In 2002 Baldwin Telecom was recognized as the first independent telco in the state to deploy Fiber-To-The-Home technology. BTI is more than a telephone company. BTI is a Broadband company providing all of the latest technologies including home phone, high speed Internet, and video television entertainment with a local touch.

About Prime Media Productions:   Prime Media is a visual communications company, specializing in cable network advertising for small to medium cable TV providers.  Since 1992, Prime Media, headquartered in Smithfield, Virginia, represents over 1.5 million network subscribers in 11 states nationwide, coordinating local advertising as well as regional and national ad sales.  For more information, please call (888) 442-0057.

City of Wilson, NC selects Prime Media

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on June 10, 2009
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City of Wilson, NC selects Prime Media to represent cable advertising on Greenlight
5/1/09
Greenlight, a municipality-owned division of the City of Wilson, North Carolina has partnered with Prime Media Productions of Smithfield, Virginia to launch its cable advertising offering for local, regional and national advertisers.  While not Prime Media’s first partnership with a municipality-operated cable TV service, Greenlight’s fiber-to-the-home service, including the triple-play of phone, internet and video makes it an exciting time to be in Wilson, NC.  Now local businesses can affordably advertise on major cable network channels, such as ESPN, CNN, Lifetime and Fox Sports and reach their customers right where they live.

Local sales are generated by Prime Media’s field sales force that live and work in Wilson, while the national sales are managed by Prime Media’s corporate sales force in Smithfield, Virginia.

While some cable systems have attempted to provide cable advertising in-house, without industry expertise, Greenlight saw the benefits of partnership.  Mike Basham, Director of Information Technology, said, “when we were ready to launch the cable advertising offering, the choice to outsource to a reputable company with the core competency in systems like ours just made business sense.”

About Greenlight/City of Wilson, NC:
Greenlight is North Carolina’s only all fiber optic network. It provides the fastest residential internet available in North Carolina, as well as superior TV images and dependable phone service.  You’ll also enjoy local technical support 24/7. No more calls to who-knows-where.  Greenlight is a service of the City of Wilson, NC.

About Prime Media Productions:
Prime Media is a visual communications company, specializing in cable network advertising for small to medium cable TV providers.  Since 1992, Prime Media, headquartered in Smithfield, Virginia, represents over 1.5 million network subscribers in 11 states nationwide, coordinating local advertising as well as regional and national ad sales.  For more information, please call (888) 442-0057.

Giant Communications signs with Prime Media

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on April 22, 2009
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Giant Communications signs with Prime Media’s “soft connect” in Kansas
4/1/09

A rural independent cable operator has partnered with Prime Media Productions to provide cable advertising.  Giant Communications of Holton, KS is now a part of an advertising territory comprised of nearly 50,000 subscribers that allows small businesses to affordably advertise on major cable network channels, such as ESPN, CNN, Lifetime and Fox Sports.
Although some small cable providers might struggle to make advertising a profitable venture, Prime Media’s strategic “clustering” has made it viable for local advertisers as well as regional and national advertisers.
Local cable advertising not only generates revenue for the operator, it’s an untapped marketing tool for the cable system’s in-house promotions to its existing customers.  Local sales are generated by Prime Media’s field sales force that live and work in the local Kansas communities, while the national sales are managed by Prime Media’s corporate sales force in Smithfield, Virginia.
It’s not only an affordable and effective way for local advertisers to reach their audience locally, it’s also an opportunity for advertisers in neighboring systems to extend their coverage and draw customers from other communities.

About Prime Media Productions: Prime Media is a visual communications company, specializing in cable network advertising for small to medium cable TV providers.  Since 1992, Prime Media, headquartered in Smithfield, Virginia, represents over 1.5 million network subscribers in 11 states nationwide, coordinating local advertising as well as regional and national ad sales.  For more information, please call (888) 442-0057.