K.C. Neel — Multichannel News, 3/31/2008 8:59:00 AM
Consumer confidence is down. Housing prices are falling and foreclosures continue to rise. U.S. car manufacturers have been suffering a reduction in sales for months. Companies, including General Motors — the nation’s third largest advertiser — are shifting a significant amount of their advertising budgets toward the Internet and away from other traditional media. >>More