City of Wilson, NC selects Prime Media to represent cable advertising on Greenlight
5/1/09
Greenlight, a municipality-owned division of the City of Wilson, North Carolina has partnered with Prime Media Productions of Smithfield, Virginia to launch its cable advertising offering for local, regional and national advertisers. While not Prime Media’s first partnership with a municipality-operated cable TV service, Greenlight’s fiber-to-the-home service, including the triple-play of phone, internet and video makes it an exciting time to be in Wilson, NC. Now local businesses can affordably advertise on major cable network channels, such as ESPN, CNN, Lifetime and Fox Sports and reach their customers right where they live.
Local sales are generated by Prime Media’s field sales force that live and work in Wilson, while the national sales are managed by Prime Media’s corporate sales force in Smithfield, Virginia.
While some cable systems have attempted to provide cable advertising in-house, without industry expertise, Greenlight saw the benefits of partnership. Mike Basham, Director of Information Technology, said, “when we were ready to launch the cable advertising offering, the choice to outsource to a reputable company with the core competency in systems like ours just made business sense.”
About Greenlight/City of Wilson, NC:
Greenlight is North Carolina’s only all fiber optic network. It provides the fastest residential internet available in North Carolina, as well as superior TV images and dependable phone service. You’ll also enjoy local technical support 24/7. No more calls to who-knows-where. Greenlight is a service of the City of Wilson, NC.
About Prime Media Productions:
Prime Media is a visual communications company, specializing in cable network advertising for small to medium cable TV providers. Since 1992, Prime Media, headquartered in Smithfield, Virginia, represents over 1.5 million network subscribers in 11 states nationwide, coordinating local advertising as well as regional and national ad sales. For more information, please call (888) 442-0057.