Giant Communications signs with Prime Media’s “soft connect” in Kansas
4/1/09
A rural independent cable operator has partnered with Prime Media Productions to provide cable advertising. Giant Communications of Holton, KS is now a part of an advertising territory comprised of nearly 50,000 subscribers that allows small businesses to affordably advertise on major cable network channels, such as ESPN, CNN, Lifetime and Fox Sports.
Although some small cable providers might struggle to make advertising a profitable venture, Prime Media’s strategic “clustering” has made it viable for local advertisers as well as regional and national advertisers.
Local cable advertising not only generates revenue for the operator, it’s an untapped marketing tool for the cable system’s in-house promotions to its existing customers. Local sales are generated by Prime Media’s field sales force that live and work in the local Kansas communities, while the national sales are managed by Prime Media’s corporate sales force in Smithfield, Virginia.
It’s not only an affordable and effective way for local advertisers to reach their audience locally, it’s also an opportunity for advertisers in neighboring systems to extend their coverage and draw customers from other communities.
About Prime Media Productions: Prime Media is a visual communications company, specializing in cable network advertising for small to medium cable TV providers. Since 1992, Prime Media, headquartered in Smithfield, Virginia, represents over 1.5 million network subscribers in 11 states nationwide, coordinating local advertising as well as regional and national ad sales. For more information, please call (888) 442-0057.