Some Questions and Answers about Video Advertising:
Q. You mean my Ads will be seen nationally?
A. No, through the marvels of electronics your ad will be shown only in the area and to the viewers that are served by your local cable or IPTV company.
Q. How is it all done?
A. It’s all done through electronic equipment and satellites. The national networks allow a small amount of time each hour for the local cable or IPTV operator to insert local advertisements. If the local Company wishes to insert ads, it must first install insertion equipment which is signaled from the satellite at the precise moment allowed for insertion. This signal turns on the insertion equipment and overrides whatever is being transmitted by the network and plays a tape of your ad and then shuts off at the precise time allowing the system to return to the network broadcast. It’s very efficient.
Q. But it seems so inexpensive?
A. Cable advertising has many advantages but one of its greatest is low cost. You have to remember that broadcast TV, radio and newspapers rely heavily on advertising dollars for their main source of revenue. Cable TV and IPTV, on the other hand, especially your local cable company, relies on subscription fees for the majority of its income. The advertising revenues are a very small part of their total income.
Q. Will it work for my business?
A. All of the experts agree that television is the most powerful advertising medium available. Before cable, TV was just too expensive for the small business owner. Spot rates are high, but more importantly the waste factor is so great. Local broadcast stations cover a wide area and the business owner finds himself with viewers outside his market that are really not potential customers. Cable and IPTV offer you the ability to focus on your market, with no waste. Every dollar spent on a viewer is a dollar spent on a potential customer.
Q. What will the cost of making a commercial be?
A. You will be pleasantly surprised to find out that we can design, tape, edit, and produce a commercial for as low as $400. You do of course have other choices depending on the format, talent, and special effects desired. But be assured we can work within your budget to get the desired results.
Q. Why haven’t I been aware of this service in the past?
A. Although this is not a new concept it has mostly been utilized in the large metropolitan areas. Because of its success there, it has slowly made its way to more rural areas as business people began to realize the huge advantages cable advertising has to offer.
Q. You’ve mentioned low cost and the ability to target my market, are there other distinct advantages of cable and IPTV advertising?
A. Properly used local advertising can enhance your business image like no other medium can. By positioning your business among and between known national advertisers and strong network programming, the image of your business is elevated to position yourself in your local market for the competitive advantage.
Q. How do I get started?
A. Call Prime Media at 1-888-442-0057